Fireaway Pizza

About Fireaway Pizza

Fireaway Pizza was founded in London in 2016 by Mario Aleppo, who drew inspiration from established franchise systems before creating his own fast-casual pizza concept. The brand specialises in freshly prepared, stone-baked pizzas, with customisable toppings and a service model designed for takeaway, delivery and collection. Most of its UK restaurants are operated by franchise partners.

Fireaway expanded rapidly across Britain before launching its first international restaurant in the Netherlands in 2022. Its overseas development has since included several markets in Europe, the Middle East and beyond. In October 2026, the brand introduced a refreshed identity and open-kitchen format at a new Bristol restaurant, designed to make pizza preparation more visible to customers. Franchisees receive help with store design, construction, equipment, training, marketing and launch operations, while the company continues to pursue UK and overseas growth.

Why franchise with Fireaway Pizza

• ✓Join a British pizza franchise founded in 2016 with more than 150 stores across the UK.
• ✓Offer freshly prepared pizzas through takeaway, delivery, collection and dine-in channels.
• ✓Access store design, build, equipment and launch marketing within the franchise package.
• ✓Receive two weeks of initial training plus practical on-site support from a head chef.
• ✓Benefit from ongoing digital advertising, social media support and operating guidance.
• ✓Explore opportunities in traditional shops and smaller express formats at suitable sites.

Investment breakdown

Minimum investment	£200,000
Franchise fee	£4,950
Management service fee	4%
Marketing contribution	2% of net sales per month
Agreement term	On request

What's expected of a franchisee

Property requirements

Fireaway seeks premises of approximately 800-2,000 sq ft, with room for pizza preparation, cooking equipment, storage, order collection and at least ten seats. The brand also explores smaller express formats for forecourts and other high-footfall settings, subject to approval. Franchise support includes store design, fit-out and launch preparation. Proposed sites must accommodate safe food handling, delivery collection and the brand’s operating layout.

Training and support

Fireaway’s franchise package includes two weeks of initial training in operations, guidance and marketing, followed by one week of on-site support from a head chef. The package also provides recipe and operations guides, equipment, marketing materials and a store launch programme. Franchisees receive two days of operational manager assistance, alongside social media and digital advertising support. Further training arrangements should be confirmed with the franchisor.

Operational requirements

Fireaway franchisees manage pizza preparation, customer orders, delivery and collection, staffing, hygiene, stock control and financial performance. Stores follow the brand’s recipes, operating procedures and presentation standards, with an emphasis on quick service and consistent product quality. Operators also coordinate local promotions and digital ordering channels. Restaurant layouts may include customer seating, while approved express units operate in smaller spaces.

Experience required

Fireaway seeks capable franchise partners with leadership, commercial judgement and the commitment to operate a busy quick-service restaurant. The franchisor welcomes individual, family and corporate operators, including applicants interested in multiple sites. Franchisees should be prepared to recruit staff, maintain food safety and follow established procedures. The stated minimum liquid cash requirement is £100,000, with additional working capital requirements to consider.

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