Dish’d

About Dish’d

Dish’d was founded in 2023 by Mohamed Poonawala and Mohammed Rahman to help food businesses make better use of existing kitchen space. Poonawala drew on his experience in family-run restaurants, financial services and operating his own food outlets. During the pandemic, he developed Wingology as a virtual brand that could be prepared alongside an existing menu. He later joined forces with Rahman, a pharmacist and healthcare entrepreneur, to launch Dish’d. The platform offers halal delivery-focused concepts including Wingology, Eugreeka and Bao + Bun, which partner restaurants, takeaways and dark kitchens can prepare using their current facilities and staff where possible. Dish’d manages the delivery side and supports partners with location analysis, kitchen setup, onboarding and launch training. Its approach is designed to help operators generate additional orders without opening a separate customer-facing restaurant.

Why franchise with Dish’d

• ✓Add delivery-focused halal food brands to an existing kitchen without opening another restaurant.
• ✓Offer concepts including Wingology, Eugreeka and Bao + Bun alongside your current food menu.
• ✓Make better use of existing staff, kitchen equipment and spare preparation capacity.
• ✓Receive a location assessment and sales forecast before committing to a partnership.
• ✓Access kitchen setup guidance, onboarding and two weeks of practical launch training.
• ✓Sell Dish’d brands exclusively in your area through delivery platforms managed by the team.

Investment breakdown

Minimum investment	£19,000
Franchise fee	£4,000
Management service fee	On request
Marketing contribution	On request
Agreement term	On request

What's expected of a franchisee

Property requirements

Dish’d works with existing restaurants, takeaways and dark kitchens rather than home-based kitchens. Premises must be fully halal, have no alcohol on site and hold a Food Standards Agency hygiene rating of at least 3. A commercial kitchen needs suitable extraction and either gas or three-phase electricity, with a large griddle and freestanding fryers among the main equipment. Dish’d assesses the location and advises on kitchen layout and efficient preparation workflows.

Training and support

Dish’d provides a comprehensive onboarding process to prepare franchise partners for launch. Its team assesses the location, advises on kitchen layout and equipment, and helps forecast staffing needs so operators can use existing employees where possible. At launch, Dish’d trains the franchisee and kitchen team over a two-week period. The platform also supports the delivery side of the virtual brands. The supplied profile does not specify ongoing visit frequency or a formal refresher schedule.

Operational requirements

Partners prepare Dish’d virtual-brand orders in an approved commercial kitchen alongside their existing menu or as a standalone delivery operation. Kitchens must be fully halal, alcohol-free and rated at least 3 by the Food Standards Agency. Commercial extraction, gas or three-phase power, a large griddle and freestanding fryers are required. Operators oversee food preparation, quality and staffing, while Dish’d handles delivery. Existing staff can be used where capacity allows.

Experience required

Dish’d seeks committed food operators, particularly businesses already preparing fried or grilled chicken, kebabs or burgers. Applicants need access to a compliant commercial kitchen and must be willing to follow the platform’s halal, food quality and operating standards. The brand assesses each location before agreeing to partner and expects operators to take an active role in preparing orders and managing staff. Minimum net worth and liquid capital are not disclosed.

Territory availability