Buy & Bite

About Buy & Bite

Buy & Bite is a London-based Asian-inspired quick-service restaurant concept founded in 2018 by Taiwanese food specialist Han Dian. Its first site opened in Shoreditch, followed by further London openings. The brand reports locations in Farringdon, Fulham, Wembley, Soho and Battersea. Its focused menu draws on Japanese, Chinese and Korean dishes, including rice bowls, noodle bowls, bao buns and signature omurice.

The business launched its franchise programme in 2024 and is seeking partners to support expansion across the UK. Buy & Bite describes its model as a management franchise designed for operators with commercial expertise and ambitions to develop multiple outlets. Its franchise package includes four weeks of initial training, pre-opening site and fit-out assistance, central kitchen ingredients, integrated EPOS administration, marketing support, business mentoring and regular performance reviews.

Why franchise with Buy & Bite

• ✓Established London concept founded in 2018, with five reported sites across the capital.
• ✓Focused menu features Asian-inspired rice bowls, noodle bowls, bao buns and signature omurice.
• ✓Management franchise model welcomes commercially experienced partners seeking multi-unit growth.
• ✓Four-week initial training and pre-opening support cover site selection and premises fit-out.
• ✓Central kitchen ingredients, integrated EPOS and preferred suppliers support daily operations.
• ✓Business mentoring, performance reviews, launch marketing and loyalty schemes support growth.

Investment breakdown

Minimum investment	£100,000
Maximum investment	£250,000
Franchise fee	£17,500
Management service fee	On request
Marketing contribution	On request
Agreement term	On request

What's expected of a franchisee

Property requirements

Buy & Bite offers pre-opening assistance with site selection and premises fit-out for new franchised restaurants. The concept is designed around a focused quick-service menu of rice bowls, noodle bowls, bao buns and omurice. The brand has operated in several London neighbourhoods and is seeking opportunities for wider UK expansion. Specific floor area, frontage, extraction, seating and location requirements have not been provided and should be confirmed with the franchisor.

Training and support

Buy & Bite provides a four-week initial training programme, alongside pre-opening help with site selection and fit-out. Ongoing support includes central kitchen ingredient supply, business mentoring, performance reviews, supplier access, integrated EPOS administration and website management. Franchisees also receive social media, digital and brand marketing support, with launch campaigns using promotions, leafleting and sampling, plus customer loyalty initiatives.

Operational requirements

Buy & Bite operates as a management franchise, requiring owners to oversee restaurant performance and apply the systems taught during training. Its focused menu includes rice bowls, noodle bowls, bao buns and omurice, with key ingredients supplied through a central kitchen. Franchisees use integrated EPOS and administrative systems, work with approved suppliers and participate in marketing and loyalty initiatives. Professional chefs are not required under the stated model.

Experience required

Buy & Bite seeks franchise partners with proven commercial expertise, drive and determination to manage a quick-service restaurant business. Its management-franchise model is particularly aimed at operators interested in developing multiple outlets. Franchisees must be able to apply the brand’s training, oversee restaurant operations and pursue sales growth. The business states that professional chefs are not required; no specific prior hospitality qualification is stated.

Territory availability