Awesome Chips
Founded in 2015, Awesome Chips is a UK-based Belgian-style frites franchise serving hand-cut chips with sauces and spices. It offers a low-overhead model and franchise opportunities from £100,000.
About Awesome Chips
Awesome Chips is a British quick-service franchise inspired by Belgian frites stands, specialising in freshly hand-cut chips served with sauces, rubs and spices. Founded in 2015 by food entrepreneur Roni Dalal, the concept combines a focused menu with quick service and compact retail formats.
The brand launched its franchise programme in 2023, offering single-unit and multi-unit opportunities across the UK and Europe. Its operating model emphasises straightforward preparation, relatively low staffing requirements and sites in busy shopping and city-centre locations.
Awesome Chips has also introduced an expanded Chips + Wings format, adding chicken wings and seating at selected locations. Franchise partners receive assistance with property sourcing, lease negotiations, fit-out, recruitment, training and ongoing business development.
Why franchise with Awesome Chips
- Established UK Belgian-style frites brand with a distinctive menu of freshly hand-cut chips and sauces.
- Straightforward quick-service model with a focused menu and relatively low staffing requirements.
- Franchise investment of approximately £100,000, with a minimum personal contribution of £50,000.
- Flexible formats include compact takeaway outlets and larger restaurants offering chips and wings.
- Four weeks of initial training, plus two weeks of additional support around the store opening.
- Single-unit and multi-unit opportunities across the UK and Europe, with property and operational support.
Investment breakdown
| Minimum investment | £100,000 |
|---|---|
| Franchise fee | £10,000 |
| Management service fee | 5% of net sale |
| Marketing contribution | 2% of net sale |
| Agreement term | 5-10 years |
What's expected of a franchisee
Property requirements
Awesome Chips seeks high-visibility premises in busy high streets, city centres and shopping centres. Compact takeaway outlets suit its focused frites menu, while larger Chips + Wings restaurants require space for extra kitchen equipment and seating. Franchisees receive support with property searches, rental negotiations, design and fit-out. Specific floor areas and technical requirements are not publicly confirmed; all sites require franchisor approval for the chosen format.
Training and support
Awesome Chips provides four weeks of initial training at an operating store, covering food preparation, customer service and daily operations. Franchisees also receive two weeks of support around opening, including recruitment, inventory, supply chains and financial management. The team assists with property searches, lease negotiations, fit-out and launch preparations. Ongoing support includes operational audits, marketing materials and guidance from experienced franchise specialists.
Operational requirements
Awesome Chips franchisees manage food preparation, customer service, stock, staffing and finances. Operators must maintain product quality, cleanliness and brand standards while following company procedures and UK food safety, employment and health and safety regulations. Compact takeaway outlets use a focused menu, while Chips + Wings sites require additional kitchen management and may offer seating. Franchisees must complete initial training and participate in ongoing operational reviews.
Experience required
Awesome Chips welcomes motivated single-unit franchisees and experienced multi-unit operators. Applicants need at least £50,000 in personal funds, strong management skills and commercial awareness. Hospitality, retail or franchise experience is beneficial but not mandatory. Partners should be confident managing staff, finances and customer service, complete initial training and follow brand procedures. Multi-unit applicants need the resources and capability to operate several sites.
Territory availability
Request franchise information
Your details go straight to the Awesome Chips franchise team. There's no cost to enquire.